Shop 'Til You Drop: The Best Shopping Spots in Parma

Some may come to Parma, nestled in the comforting embrace of Italy’s Emilia-Romagna region, with images of velvety Prosciutto Di Parma dancing before their eyes or the rich taste of legendary Parmigiano Reggiano teasing their palates. While its gastronomical delights are undeniable, there is another facet to Parma that bids fair to tempt even the most discerning traveler -- which is, its distinctive shopping scene. From fashionable boutiques, local artisans and vintage shops, to sprawling markets and, of course, food stores showcasing highlights of Parma’s culinary culture, this city offers an array of shopping spots that charm and enthrall.

Where to Shop in Parma

From exclusive Italian designers to unique local finds, here are some of the best shopping spots in Parma you won't want to miss.

1. Via Farini and Surrounds

Synonymous with luxury and sophistication, Via Farini and nearby streets like Borgo Giacomo Tommasini, are home to high-end Italian and international brands such as Gucci, Louis Vuitton and Prada. Find these luxurious stores tucked among beautiful Renaissance-era buildings. Check it out here.

2. Il Discobolo - Nuova Galleria d'Arte

A haven for art enthusiasts, Il Discobolo showcases a selection of contemporary artworks and ceramics crafted by local and international artisans. The store itself is a work of art – a 14th century building adorned with frescoes. Find their map here.

3. Mercato della Erbe

A bustling local market where you can purchase high-quality Italian products straight from the source. From fresh produce, to Parma’s world-class hams and cheeses, it’s a gustatory paradise. Peruse the vendors' wares and take in the colorful, lively atmosphere. Check this market here.

4. Profumeria Narciso

With over 80 years of history, Profumeria Narciso is a must-visit for the perfume devotees, offering a plethora of fragrances from the most sought-after international brands to niche artisan perfumers. Look it up here.

Experience Parma Like a Local

To fully experience Parma's shopping spots like a local, consider booking an excursion in Parma through Cityplanet. Cityplanet provides an array of fascinating, themed tours that will guide you through the city’s signature shopping highlights. Each tour is guided by local experts that not only know the city, but also love it and want to share it with you.

Extend Your Italian Experience

Italy brims with beautiful cities and regions waiting to be discovered, each with its own unique character, history and, of course, shopping scenes. From the fashion capital Milan, to the romantic waterways of Venice, uncover Italy's diverse array of shopping cultures with Cityplanet’s excursions in Italy.